Our client is seeking a hands-on Marketing Operations Manager to own and execute within its HubSpot environment as the organization migrates from Marketo to HubSpot and modernizes its marketing technology stack.
This is not a strategy-only role. The ideal candidate will personally build, deploy, automate, optimize, and scale marketing campaigns while serving as the internal HubSpot expert. This individual will work closely with Product Marketing, Brand, Website, Webinar, and Salesforce teams to build scalable marketing operations and support business growth.
The successful candidate is proactive, execution-oriented, and comfortable taking ownership with minimal direction.
Responsibilities
- Serve as the primary HubSpot Marketing Hub administrator.
- Build and deploy marketing emails within HubSpot.
- Build and maintain marketing automation workflows.
- Create and manage landing pages, forms, recipient lists, and audience segmentation.
- Build lifecycle automation and nurture campaigns.
- QA all campaigns for links, personalization, workflows, rendering, automation, and deliverability.
- Schedule and deploy campaigns.
- Monitor campaign performance and reporting.
- Maintain marketing database integrity.
- Partner with Salesforce/Revenue Operations on CRM integrations and data flow.
- Help architect scalable marketing processes as the HubSpot environment continues to mature.
- Recommend process improvements and platform optimizations.
Required Experience
- Minimum 3 years of Marketing Operations experience.
- 3+ years of hands-on HubSpot Marketing Hub administration preferred.
- Experience building and executing campaigns inside HubSpot.
- Strong understanding of:
- Marketing automation
- Workflows
- Email marketing
- Segmentation
- Lifecycle marketing
- CRM architecture
- Salesforce integrations
- Strong QA mindset and attention to detail.
- Comfortable managing multiple projects in a fast-paced environment.
- Must-Have Qualifications
- Biggest Screening Criteria
Candidate must have personally owned a HubSpot implementation or major HubSpot project from the ground up.